Work

Selected Work — Strategic Communications Across Africa

A selection of projects delivered with companies, NGOs and institutions operating in Africa. Every assignment is different. What doesn't change: rigour of approach, cultural grounding, and the pursuit of tangible results.

Adopt Parfums Cameroon

Market entry strategy for Adopt Parfums franchise in Cameroon. 360° strategy combining digital content, influencer partnerships and offline activations.

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Impact Santé Afrique

2-year communications and advocacy assignment for a pan-African public health organisation. Full communications identity overhaul, institutional tools development, multi-stakeholder campaigns.

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Studely Africa

Multi-country digital strategy, recruitment and training of a 12-person network of digital strategists across Africa, 360° campaign for diverse student and parent audiences.

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Centura (Canada)

Digital strategy and influencer collaborations for a Canadian brand. Campaign management, performance optimisation, community growth.

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The Realness Podcast

Founder, producer and host. A safe space for authentic conversations on social, cultural and generational dynamics in Africa. 2 seasons.

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