Work

Selected Work — Strategic Communications Across Africa

A selection of projects delivered with companies, NGOs and institutions operating in Africa. Every assignment is different. What doesn't change: rigour of approach, cultural grounding, and the pursuit of tangible results.

Adopt Parfums Cameroon

Market entry strategy for Adopt Parfums franchise in Cameroon. 360° strategy combining digital content, influencer partnerships and offline activations.

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Centura (Canada)

Digital strategy and influencer collaborations for a Canadian brand. Campaign management, performance optimisation, community growth.

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Impact Santé Afrique

2-year communications and advocacy assignment for a pan-African public health organisation. Full communications identity overhaul, institutional tools development, multi-stakeholder campaigns.

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The Realness Podcast

Founder, producer and host. A safe space for authentic conversations on social, cultural and generational dynamics in Africa. 2 seasons.

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Studely Africa

Multi-country digital strategy, recruitment and training of a 12-person network of digital strategists across Africa, 360° campaign for diverse student and parent audiences.

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Kèna , agence de tourisme éco-culturel camerounais

J'ai accompagné le rebranding de The Tourist Guide, devenu Kèna, en prenant en charge l'intégralité de la stratégie de contenu post-lancement. À partir du brand book, nous avons construit une stratégie de contenu cohérente et engageante, coordonné la production des visuels, rédigé les scénarios de tournage des vidéos immersives, et assuré la gestion de la communauté sur l'ensemble des plateformes.

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Poulet Bio

Mise sur pied de la stratégie de contenu et de marketing d'une chaine de fastfood nuvellement installée dans la ville de Yaoundé. Une alliance parfaite entre du contenu divertissant et des faits réels pour faire connaitre l'enseigne auprès d'un public hyper connecté (18-35) ans.

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